Social media marketing / Tracy L. Tuten.

"Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users. The market leading and award winning text on soc...

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Bibliographic Details
Main Author: Tuten, Tracy L., 1967- (Author)
Language:English
Published: London ; Thousand Oaks, California : SAGE Publications, [2021]
Edition:4th edition.
Subjects:
Internet advertising.
Social media > Economic aspects.
Online social networks > Economic aspects.
Internet marketing.
Online social networks.
Social media.
Physical Description:xiii, 466 pages : color illustrations ; 26 cm
Format: Book

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