Strategic sport communication / Paul M. Pedersen, PhD, Pamela C. Laucella, PhD, Edward (Ted) M. Kian, PhD, Andrea N. Geurin, PhD.

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"This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--

Bibliographic Details
Main Authors: Pedersen, Paul Mark (Author)
Laucella, Pamela C., 1964- (Author)
Kian, Edward (Author)
Geurin, Andrea N. (Author)
Language:English
Published: Champaign, IL : Human Kinetics, [2021]
Edition:Third edition.
Subjects:
Sports administration.
Communication in sports.
Physical Description:xi, 460 pages : illustrations ; 28 cm
Format: Book

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