The Oxford handbook of music and advertising / edited by James Deaville, Siu-Lan Tan, and Ron Rodman.

"The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection's tripartite structure leads the reader through these stages in the communication of th...

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Bibliographic Details
Uniform Title:Oxford handbooks.
Other Authors: Deaville, James Andrew, 1954- (Editor)
Tan, Siu-Lan, 1963- (Editor)
Rodman, Ronald W. (Ronald Wayne) (Editor)
Language:English
Published: New York, NY : Oxford University Press, [2021]
Series:Oxford handbooks.
Subjects:
Music in advertising.
Advertising > Music.
Advertising > Psychological aspects.
Music in advertising > History.
Advertising > History.
Advertising.
History.
Genre:
Music.
History.
Physical Description:xxviii, 925 pages : illustrations ; 26 cm.
Format: Book

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