Optimizing otc labels for older adults : empirical evaluation of labels designed to provide older users the information they need to minimize adverse drug events / Alyssa Lee Harben.

Despite the many benefits of Over-the-Counter drugs for older consumers, there are risks that accompany their use, with as many as 15% of older OTC medication users being at risk of a serious Adverse Drug Reaction. As such, there is a responsibility to develop packaging that provides the essential f...

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