The business of design : balancing creativity and profitability / Keith Granet ; foreword by Holly Hunt.

"The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from brandin...

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Bibliographic Details
Main Author: Granet, Keith, 1956- (Author)
Other Authors: Hunt, Holly (writer of foreword.)
Language:English
Published: New York : Princeton Architectural Press, [2021]
Edition:Revised + Updated [edition].
Subjects:
Design services.
Success in business > Handbooks, manuals, etc.
Success in business.
Business planning.
Creative ability in business.
Genre:
Handbooks, manuals, etc.
Physical Description:224 pages : color illustrations ; 26 cm
Variant Title:
Balancing creativity and profitability
Format: Book

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