Modern political campaigns : how professionalism, technology, and speed have revolutionized elections / Michael D. Cohen.

"Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns, takes readers through how campaigns are organized, the state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks"--

Bibliographic Details
Main Author: Cohen, Michael D., 1970- (Author)
Language:English
Published: Lanham : Rowman & Littlefield, [2021]
Subjects:
Political campaigns > United States.
Political campaigns > Technological innovations > United States.
Campaign management > United States.
Campaign management > Technological innovations > United States.
Campaign management.
Campaign management > Technological innovations.
Political campaigns.
Political campaigns > Technological innovations.
United States.
Physical Description:xv, 185 pages ; 24 cm
Format: Book
Contents:
  • Parties and elections
  • Planning and management
  • Fundraising
  • Independent groups
  • Vulnerability and opposition research
  • Data and analytics
  • Focus groups and polling
  • Earned media
  • Paid media
  • Social media
  • Field operations
  • The new permanent campaign.