The role of emergent digital technologies in marketing research and strategy / Shana Leslie Redd.

Emergent digital technologies (EDTs), such as artificial intelligence (AI), augmented and virtual reality (AR/VR), and robotic and mechanical automation, are of increasing strategic value to practitioners and marketing academics. Collectively, these technologies are expected to contribute more than...

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Bibliographic Details
Main Author: Redd, Shana Leslie (Author)
Language:English
Published: 2021.
Subjects:
Information technology > Technological innovations.
Information technology > Marketing.
Academic theses.
Electronic dissertations.
Genre:
Academic theses.
Electronic dissertations.
Online Access:
Connect to online resource - All users (Digital Object Identifier Permalink)
Connect to online resource - MSU authorized users
Dissertation Note:
Thesis Ph. D. Michigan State University. Business Administration 2021.
Physical Description:1 online resource (129 pages) : illustrations
Format: Thesis Electronic eBook

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Online Access

Connect to online resource - All users (Digital Object Identifier Permalink)
Connect to online resource - MSU authorized users