Branding in higher education : every university tells a story / edited by Jason W. Lee, Beth A. Cianfrone, Elizabeth A. Gregg.
"Branding in Higher Education: Every University Tells a Story highlights the unique role athletic programs play in university branding. The text provides a series of case examples of how university's brands are influenced by their athletics by profiling more than 15 universities and their athletic d...
| Other Authors: | |
|---|---|
| Language: | English |
| Published: |
Durham, North Carolina :
Carolina Academic Press,
2021.
|
| Subjects: | |
| Physical Description: | xix, 286 pages ; 23 cm |
| Format: | Book |