Strategic market management / David A. Aaker.
Main Author: | Aaker, David A. |
---|---|
Language: | English |
Published: |
Hoboken, NJ :
Wiley,
[2011], ©2011.
|
Edition: | Ninth edition. |
Subjects: | |
Physical Description: | ix, 341 pages : illustrations ; 23 cm |
Format: | Book |