Branding Black womanhood : media citizenship from Black power to Black girl magic / Timeka N. Tounsel.

"CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women's resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines the commerci...

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Bibliographic Details
Main Author:	Tounsel, Timeka N. (Author)
Language:	English
Published:	New Brunswick : Rutgers University Press, [2022]
Subjects:	Branding (Marketing) Women, Black > Public opinion. Women, Black, in popular culture. Self-perception in women. Communication in marketing. Stratégie de marque. Femmes noires > Opinion publique. Femmes noires dans la culture populaire. Perception de soi chez la femme. Communication en marketing. Branding. BUSINESS & ECONOMICS / Commerce.
Physical Description:	vii, 169 pages : illustrations ; 24 cm
Format:	Book

Contents:

Black women and the twenty-first century image economy
The Black woman that Essence built
Self-branding Black womanhood: the magic of Susan l. Taylor
Marketing dignity: the commercial grammar of Black female empowerment
Beyond magic: Black women content creators and productive vulnerability.