Advertising and society : an introduction / edited by Carol J. Pardun.

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Now revised and updated to reflect the impact of emerging technologies, this new edition of "Advertising and Society" examines the evolution of advertising and its influence on society. To facilitate discussion and expose readers to all sides of each debate, chapters are organized in a unique "argum...

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Bibliographic Details
Other Authors: Pardun, Carol J. (Editor)
Language:English
Published: Chichester, West Sussex ; Malden, MA : Wiley Blackwell, 2014.
Edition:Second edition.
Subjects:
Advertising > Social aspects > United States.
Advertising, Political > United States.
Advertising > United States.
Publicité > Aspect social > États-Unis.
Publicité politique > États-Unis.
Advertising.
Advertising, Political.
Advertising > Social aspects.
United States.
Gesellschaft.
Werbewirkung.
Werbung.
Physical Description:xiii, 296 pages ; 25 cm
Format: Book

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