Strategic science communication : a guide to setting the right objectives for more effective public engagement / John C. Besley and Anthony Dudo.
"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communica...
Main Authors: | |
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Language: | English |
Published: |
Baltimore :
Johns Hopkins University Press,
2022.
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Subjects: | |
Local Note: |
MSU Stanley C. and Selma D. Hollander Faculty Book Collection |
Physical Description: | viii, 322 pages : illustrations ; 23 cm |
Format: | Book |
Summary: |
"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them"-- Provided by publisher. |
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Call Number: | Q223 .B47 2022 |
Bibliography Note: | Includes bibliographical references and index. |
ISBN: | 9781421444208 1421444208 |