Alexander Osterwalder. Value Proposition Design: How to Create Products and Services Customers Want.
Chicago Style (17th ed.) CitationAlexander Osterwalder. Value Proposition Design: How to Create Products and Services Customers Want.
MLA (9th ed.) CitationAlexander Osterwalder. Value Proposition Design: How to Create Products and Services Customers Want.
Warning: These citations may not always be 100% accurate.