Promoting consumer engagement through emotional branding and sensory marketing / Monika Gupta, Priya Jindal, and Shubhi Bansal, [editors].

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"This book presents research that communicates how brand image can be built through the usage of sensory marketing, enhancing brand recognition and generating brand loyalty with in-depth sensory marketing insights"--

Bibliographic Details
Uniform Title:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Other Authors: Gupta, Monika (Editor)
Jindal, Priya, 1978- (Editor)
Bansal, Shubhi, 1997- (Editor)
Language:English
Published: Hershey, PA : Business Science Reference, IGI Global, [2023]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Advertising > Psychological aspects.
Branding (Marketing)
Internet marketing.
Customer relations.
Marketing > Technological innovations.
Physical Description:xviii, 298 pages : illustrations ; 29 cm.
Format: Book

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