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|a pcc
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|b .P76 2023
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|a 659.101/9
|2 23/eng/20220805
|
| 245 |
0 |
0 |
|a Promoting consumer engagement through emotional branding and sensory marketing /
|c Monika Gupta, Priya Jindal, and Shubhi Bansal, [editors].
|
| 264 |
|
1 |
|a Hershey, PA :
|b Business Science Reference, IGI Global,
|c [2023]
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| 300 |
|
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|a xviii, 298 pages :
|b illustrations ;
|c 29 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
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|a unmediated
|b n
|2 rdamedia
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| 338 |
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|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
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|a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| 504 |
|
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|a Includes bibliographical references and index.
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| 520 |
|
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|a "This book presents research that communicates how brand image can be built through the usage of sensory marketing, enhancing brand recognition and generating brand loyalty with in-depth sensory marketing insights"--
|c Provided by publisher.
|
| 650 |
|
0 |
|a Advertising
|x Psychological aspects.
|0 http://id.loc.gov/authorities/subjects/sh85001159
|
| 650 |
|
0 |
|a Branding (Marketing)
|0 http://id.loc.gov/authorities/subjects/sh2007006470
|
| 650 |
|
0 |
|a Internet marketing.
|0 http://id.loc.gov/authorities/subjects/sh95005028
|
| 650 |
|
0 |
|a Customer relations.
|0 http://id.loc.gov/authorities/subjects/sh85034963
|
| 650 |
|
0 |
|a Marketing
|x Technological innovations.
|0 http://id.loc.gov/authorities/subjects/sh2010100309
|
| 650 |
|
7 |
|a Branding (Marketing)
|2 fast
|0 (OCoLC)fst01743755
|
| 650 |
|
7 |
|a Customer relations.
|2 fast
|0 (OCoLC)fst00885533
|
| 650 |
|
7 |
|a Internet marketing.
|2 fast
|0 (OCoLC)fst00977272
|
| 650 |
|
7 |
|a Marketing
|x Technological innovations.
|2 fast
|0 (OCoLC)fst01010260
|
| 700 |
1 |
|
|a Gupta, Monika,
|e editor.
|0 http://id.loc.gov/authorities/names/nb2001022463
|
| 700 |
1 |
|
|a Jindal, Priya,
|d 1978-
|e editor.
|0 http://id.loc.gov/authorities/names/n2022009725
|
| 700 |
1 |
|
|a Bansal, Shubhi,
|d 1997-
|e editor.
|0 http://id.loc.gov/authorities/names/n2022041175
|
| 776 |
0 |
8 |
|i Online version:
|t Promoting consumer engagement through emotional branding and sensory marketing
|d Hershey, PA : Business Science Reference, [2023]
|z 9781668458990
|w (DLC) 2022033933
|
| 830 |
|
0 |
|a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|0 http://id.loc.gov/authorities/names/no2013051625
|
| 948 |
|
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|h NO HOLDINGS IN EEM - 3 OTHER HOLDINGS
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| 994 |
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|b EEM
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|t 0
|
| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HF5822 .P76 2023
|h Library of Congress classification
|i Printed Material
|m 31293034053169
|n 1
|
