Promoting consumer engagement through emotional branding and sensory marketing / Monika Gupta, Priya Jindal, and Shubhi Bansal, [editors].
"This book presents research that communicates how brand image can be built through the usage of sensory marketing, enhancing brand recognition and generating brand loyalty with in-depth sensory marketing insights"--
| Uniform Title: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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|---|---|
| Other Authors: | |
| Language: | English |
| Published: |
Hershey, PA :
Business Science Reference, IGI Global,
[2023]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Subjects: | |
| Physical Description: | xviii, 298 pages : illustrations ; 29 cm. |
| Format: | Book |
Search Result 1
Promoting consumer engagement through emotional branding and sensory marketing
Published:
Business Science Reference, 2023
IGI Global e-Book Collection 2023: 2023 (IGI Global)
Electronic
eBook