Hispanic market power : America's business growth engine / Isaac Mizrahi.

Show other versions (1)

"The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how. Now more than ever, corporations...

Full description

Bibliographic Details
Main Author:	Mizrahi, Isaac (Marketing executive) (Author)
Language:	English
Published:	New York, NY : Routledge, 2023.
Subjects:	Minority consumers > United States. Hispanic Americans. Marketing research > United States. Target marketing > United States. Américains d'origine latino-américaine. Marketing > Recherche > États-Unis. Cibles (Marketing) > États-Unis. Marketing research. Minority consumers. Target marketing. United States.
Physical Description:	xxix, 220 pages : illustrations, maps ; 23 cm
Format:	Book

System Under Maintenance

Our Library Management System is currently under maintenance.

Holdings and item availability information is currently unavailable. Please accept our apologies for any inconvenience this may cause and contact us for further assistance:

Please contact Reference and Discovery Services via their Contact Form or call them directly at: 517-353-8700 for assistance.