Hispanic market power : America's business growth engine / Isaac Mizrahi.
"The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how. Now more than ever, corporations...
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| Language: | English |
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New York, NY :
Routledge,
2023.
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| Physical Description: | xxix, 220 pages : illustrations, maps ; 23 cm |
| Format: | Book |