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00000cam a2200000 i 4500 |
| 001 |
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20231002141159.0 |
| 010 |
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|a 2010039067
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| 020 |
|
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|a 9780132177153
|q (pbk. ;
|q alk. paper)
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| 020 |
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|a 0132177153
|q (pbk. ;
|q alk. paper)
|
| 020 |
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|a 9780132177450
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| 020 |
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|a 0132177455
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| 035 |
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|a (OCoLC)ocn664840090
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| 035 |
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|a (OCoLC)664840090
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|a DLC
|b eng
|e rda
|c DLC
|d YDX
|d YDXCP
|d CDX
|d BWX
|d BDX
|d OCLCF
|d OCLCQ
|d OCLCO
|d OCLCQ
|d VZT
|d OCLCO
|d EEM
|d UtOrBLW
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| 049 |
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|a EEMR
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| 050 |
0 |
0 |
|a HF5415
|b .L47568 2012
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| 082 |
0 |
0 |
|a 658.8
|2 22
|
| 100 |
1 |
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|a Levens, Michael,
|e author.
|0 http://id.loc.gov/authorities/names/nb2010024178
|
| 245 |
1 |
0 |
|a Marketing :
|b defined, explained, applied /
|c Michael Levens.
|
| 250 |
|
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|a Second edition.
|
| 264 |
|
1 |
|a Boston :
|b Prentice Hall,
|c [2012]
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| 264 |
|
4 |
|c ©2012
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| 300 |
|
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|a xi, 371 pages :
|b color illustrations ;
|c 28 cm
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
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|a volume
|b nc
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Explaining -- The meaning of marketing -- The market in marketing -- Planning and marketing in an organization -- A broader perspective on marketing -- Global marketing -- Creating -- Value for customers -- A perspective on consumer behavior -- Consumer insight -- The brand -- Strategizing -- Segmenting, targeting, and positioning -- The marketing plan -- Managing -- Product and service strategies -- Pricing strategies -- Supply chain and distribution strategies -- Consumer-influence strategies -- Retailing and wholesaling -- Marketing communications : advertising and sales -- Personal selling and direct marketing strategies -- Integrating -- Integrated marketing communications -- The marketing mix -- Marketing measurement.
|
| 650 |
|
0 |
|a Marketing.
|0 http://id.loc.gov/authorities/subjects/sh85081333
|
| 650 |
|
6 |
|a Marketing.
|0 (CaQQLa)201-0070166
|
| 650 |
|
7 |
|a Marketing.
|2 aat
|0 (CStmoGRI)aat300054673
|
| 650 |
|
7 |
|a Marketing.
|2 fast
|0 (OCoLC)fst01010167
|
| 947 |
|
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|c in00006816063
|
| 948 |
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|a mnmn
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| 949 |
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|a Printed Material
|d Can Circulate
|f copcopymonocci
|i mnres
|j 2 Hour Loan
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| 994 |
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|a C0
|b EEM
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| 999 |
f |
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|i 252d041c-af78-487a-8a4f-9e021f76c411
|t 0
|
| 952 |
f |
f |
|p 2 Hour Loan
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Main Library
|d MSU Main Library - Reserve - Circulation, 1 Center
|t 0
|e HF5415 .L47568 2012
|h Library of Congress classification
|i Printed Material
|m 31293038372748
|n 1
|
