[Dennis Krolick of MSU News Hotline presents a wrap up and three actualities featuring Michigan State University professor of advertising Bruce Vanden Bergh].

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Dennis Krolick of MSU News Hotline presents a wrap up and three actualities on the early start to Christmas advertising featuring Bruce Vanden Bergh, professor of advertising and chairmen of the Department of Advertising at MSU. Vanden Bergh says consumers already have Christmas on their minds as we...

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Bibliographic Details
Uniform Title:MSU Information Services Collection.
Other Authors: Krolick, Dennis (Speaker)
Vanden Bergh, Bruce G. (Speaker)
Language:English
Series:MSU Information Services Collection.
Subjects:
Advertising.
Christmas.
Radio actualities.
Genre:
Radio actualities.
Physical Description:1 audio file (4 min., 29 sec.)
Format: Audio Software

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