Graphic design : the new basics / Ellen Lupton and Jennifer Cole Phillips.

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The authors explain the key concepts of visual language that inform any work of design, from a logo or a letterhead to complex websites. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of two-dimensional design, such as point, line, plane,...

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Bibliographic Details
Main Authors: Lupton, Ellen (Author)
Phillips, Jennifer C., 1960- (Author)
Language:English
Published: New York : Princeton Architectural Press, Maryland Institute College of Art, [2015]
Edition:Second edition, revised and Expanded.
Subjects:
Graphic arts.
Graphic design (Typography)
Arts graphiques.
Graphic design.
Grafisk konst.
Grafisk formgivning.
Physical Description:261 pages : illustrations ; 23 cm
Format: Book
Contents:
  • Back to the Bauhaus / Ellen Lupton
  • Beyond the basics / Jennifer Cole Phillips
  • Formstorming
  • Point, line, plane
  • Rhythm and balance
  • Scale
  • Texture
  • Color
  • Gestalt principles
  • Framing
  • Hierarchy
  • Layers
  • Transparency
  • Modularity
  • Grid
  • Pattern
  • Diagram
  • Time and motion
  • Rules and randomness.