Strategic market management / David A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University of California, Berkeley, Christine Moorman, T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University.

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Bibliographic Details
Main Authors: Aaker, David A. (Author)
Moorman, Christine (Author)
Language:English
Published: Hoboken, NJ : John Wiley & Sons, Inc., [2018]
Edition:Eleventh edition.
Subjects:
Marketing > Management.
Strategic planning.
Marketing > Gestion.
Planification stratégique.
Physical Description:ix, 380 pages : illustrations ; 24 cm
Format: Book

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