Strategic market management / David A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University of California, Berkeley, Christine Moorman, T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University.

Strategic market management
by: Aaker, David A.
Published: (1984)

Contemporary perspectives on strategic market planning
by: Kerin, Roger A.
Published: (1990)

Market-led strategic change : transforming the process of going to market
by: Piercy, Nigel
Published: (2000)

Strategic relationship marketing
by: Hougaard, Søren
Published: (2002)

Smart marketing for associations
by: Poskaitis, M. Michelle
Published: (2001)

Market-based assets and shareholder value : a framework for analysis
by: Srivastava, Rajendra K.
Published: (1997)

Handbook of marketing strategy
Published: (2012)

Advanced marketing strategy : phenomena, analysis, and decisions
by: Urban, Glen L.
Published: (1991)

Market driven strategy : processes for creating value
by: Day, George S.
Published: (1990)

Profit impact marketing strategy, PIMS : retrospect and prospects
Published: (2004)

Market focus : achieving and sustaining marketing effectiveness
by: Brown, Rick
Published: (1993)

The capabilities of market-driven organizations : commentary
by: Day, George S.
Published: (1993)

The one-day marketing plan : organizing and completing the plan that works
by: Hiebing, Roman G.
Published: (1999)

Marketing strategy : a customer-driven approach
by: Schnaars, Steven P.
Published: (1991)

Crisis marketing : when bad things happen to good companies
by: Marconi, Joe
Published: (1992)

Marketing management and strategy : an African casebook
Published: (2013)

Understanding digital marketing : marketing strategies for engaging the digital generation
by: Ryan, Damian
Published: (2012)

Understanding digital marketing : marketing strategies for engaging the digital generation
by: Ryan, Damian
Published: (2009)

Competitive marketing strategy
by: Czepiel, John A.
Published: (1992)

The agile marketer : turning customer experience into your competitive advantage
by: Smart, Roland, 1974-
Published: (2016)

Business strategic orientation, information systems strategic management, and strategic alignment
Published: (1996)

Competitive positioning : the key to marketing strategy
by: Hooley, Graham J.
Published: (1993)

Strategic marketing management
by: Foxall, G. R.
Published: (1981)

Strategic marketing management
Published: (1991)

The new emerging market multinationals : four strategies for disrupting markets and building brands
by: Batra, Rajeev
Published: (2012)

Euro-marketing : Unternehmensstrategien für den Binnenmarkt
by: Tietz, Bruno
Published: (1990)

Strategic marketing management : an integrated approach
by: Neidell, Lester A.
Published: (1983)

Toyota's global marketing strategy : innovation through breakthrough thinking and kaizen
by: Hibino, Shōzō, 1940-, et al.
Published: (2018)

The process of timely strategic marketing change : punctuations, influences and anomalies
by: Mullins, John W.
Published: (1995)

Managing service as a strategic profit center
by: Blumberg, Donald F.
Published: (1991)

Thinking out of the box : how to market your company into the future
by: Yohalem, Kathy
Published: (1997)

Strategic relationship management : a multi-dimensional perspective : towards a new co-opetive framework on managing, marketing, and organizing
by: Zineldin, Mosad
Published: (1997)

Rethinking marketing : qualitative strategies and exotic visions
by: Walle, Alf H.
Published: (2001)

Strategic marketing management : a means-end approach
by: Parry, Mark E. (Mark Edward), 1957-
Published: (2002)

Strategic marketing management : planning, implementation, and control
by: Wilson, R. M. S. (Richard Malcolm Sano)
Published: (1992)

101 marketing strategies for accounting, law, consulting, and professional services firms
by: Waugh, Troy
Published: (2004)