A philosophy of communication of social media influencer marketing : the banality of the social / Kati E. Sudnick.

"This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientiou...

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Bibliographic Details
Main Author: Sudnick, Kati E., 1992- (Author)
Language:English
Published: Lanham : Lexington Books, [2024]
Series:Integrated marketing communication
Subjects:
Internet marketing.
Social media.
Internet personalities.
Online social networks > Economic aspects.
Marketing sur Internet.
Médias sociaux.
Réseaux sociaux (Internet) > Aspect économique.
Physical Description:viii, 193 pages ; 24 cm.
Format: Book

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