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230907s2024 mdu b 001 0 eng |
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20240229122907.0 |
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|a 2023042011
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| 020 |
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|a 9781666920789
|q hardcover
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| 020 |
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|a 1666920789
|q hardcover
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|z 9781666920796
|q electronic publication
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|a AU@
|b 000075105417
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|a (OCoLC)on1396561712
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| 035 |
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|a (OCoLC)1396561712
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| 040 |
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|a DLC
|b eng
|e rda
|c DLC
|d OCLCO
|d YDX
|d UtOrBLW
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| 042 |
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|a pcc
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| 050 |
0 |
0 |
|a HF5415.1265
|b .S835 2024
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| 082 |
0 |
0 |
|a 658.8/72
|2 23/eng/20230907
|
| 100 |
1 |
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|a Sudnick, Kati E.,
|d 1992-
|e author.
|0 http://id.loc.gov/authorities/names/n2023053577
|
| 245 |
1 |
2 |
|a A philosophy of communication of social media influencer marketing :
|b the banality of the social /
|c Kati E. Sudnick.
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| 264 |
|
1 |
|a Lanham :
|b Lexington Books,
|c [2024]
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| 300 |
|
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|a viii, 193 pages ;
|c 24 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a unmediated
|b n
|2 rdamedia
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| 338 |
|
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|a volume
|b nc
|2 rdacarrier
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| 490 |
0 |
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|a Integrated marketing communication
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Introduction: Understanding Social Media Influencer Marketing in a Social Age -- Human Pseudo-Events and Propaganda: Tools of Social Media Influencer Marketing in a Social Age -- The Power of the Social: Charismatic Leadership, Parasocial Relationships, and the Social Media Influencer -- Dances, Lip-Syncs, and Stitching: Tik Tok, Memetic Culture, and the Myth of Social Media Influencer Tactics -- The Reverse Halo Effect: Cancel Culture and the Implications of Social Media Influencing as an Integrated Marketing Communication Tool -- Tales from Social Media Influencer Marketing: A Trio of Case Studies -- The Banality of Social Media Influencer Marketing.
|
| 520 |
|
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|a "This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious consumer when engaging with influencers online"--
|c Provided by publisher.
|
| 650 |
|
0 |
|a Internet marketing.
|0 http://id.loc.gov/authorities/subjects/sh95005028
|
| 650 |
|
0 |
|a Social media.
|0 http://id.loc.gov/authorities/subjects/sh2006007023
|
| 650 |
|
0 |
|a Internet personalities.
|0 http://id.loc.gov/authorities/subjects/sh2015001935
|
| 650 |
|
0 |
|a Online social networks
|x Economic aspects.
|
| 650 |
|
6 |
|a Marketing sur Internet.
|
| 650 |
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6 |
|a Médias sociaux.
|
| 650 |
|
6 |
|a Réseaux sociaux (Internet)
|x Aspect économique.
|
| 650 |
|
7 |
|a Social media.
|2 aat
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| 776 |
0 |
8 |
|i Online version:
|a Sudnick, Kati E., 1992-
|t Philosophy of communication of social media influencer marketing
|d Lanham : Lexington Books, [2024]
|z 9781666920796
|w (DLC) 2023042012
|
| 948 |
|
|
|h NO HOLDINGS IN EEM - 16 OTHER HOLDINGS
|
| 994 |
|
|
|a Z0
|b EEM
|
| 999 |
f |
f |
|s 3df98ce8-e9e6-4b79-aae2-05c18376ea24
|i 6c6d82c7-0b56-4afa-a83c-de7366162850
|t 0
|
| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HF5415.1265 .S835 2024
|h Library of Congress classification
|i Printed Material
|m 31293034057319
|n 1
|
