A philosophy of communication of social media influencer marketing : the banality of the social / Kati E. Sudnick.
"This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientiou...
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| Language: | English |
| Published: |
Lanham :
Lexington Books,
[2024]
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| Series: | Integrated marketing communication
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| Subjects: | |
| Physical Description: | viii, 193 pages ; 24 cm. |
| Format: | Book |