Research handbook on brand co-creation [electronic resource] : theory, practice and ethical implications / edited by Stefan Markovic ...[add three others].

Bibliographic Details
Other Authors: Markovic, Stefan (Editor)
Gyrd-Jones, Richard (Editor)
Wallpach, Sylvia von (Editor)
Lindgreen, Adam (Editor)
Language:English
Published: Cheltenham, UK : Edward Elgar Publishing, 2022.
Subjects:
Marketing > Social aspects.
Branding (Marketing)
Online Access:
Elgar Business 2022: 2022 (Elgar Online)
Variant Title:
Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications
Format: Electronic eBook

System Under Maintenance

Our Library Management System is currently under maintenance.

Holdings and item availability information is currently unavailable. Please accept our apologies for any inconvenience this may cause and contact us for further assistance:

Please contact Reference and Discovery Services via their Contact Form or call them directly at: 517-353-8700 for assistance.

Online Access

Elgar Business 2022: 2022 (Elgar Online)