Research anthology on social media advertising and building consumer relationships [electronic resource] / Information Resources Management Association, USA.

"This edited research book considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy by discussing common pitfalls and challenges companies face as they attempt to create a name f...

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Bibliographic Details
Corporate Author: Information Resources Management Association (Editor)
Language:English
Published: Hershey : IGI Global Publisher of Timely Knowledge, [2022]
Subjects:
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Format: Electronic eBook

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IGI Global Research Anthologies 2022: 2022 (IGI Global)