Advances in National Brand and Private Label Marketing [electronic resource] Ninth International Conference, 2022 / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva.

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, nat...

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Bibliographic Details
Uniform Title:Springer Proceedings in Business and Economics, 2198-7254
Corporate Author: SpringerLink (Online service)
Other Authors: Martínez-López, Francisco J. (Editor)
Gázquez-Abad, Juan Carlos (Editor)
Ieva, Marco (Editor)
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2022.
Edition:1st ed. 2022.
Series:Springer Proceedings in Business and Economics,
Subjects:
Marketing.
Motivation research (Marketing).
Strategic planning.
Leadership.
Online Access:
Springer Business and Management eBooks 2022 English/International: 2022 (Springer Link)
Variant Title:
Advances in National Brand and Private Label Marketing: Ninth International Conference, 2022
Format: Electronic eBook
Description
Summary:
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
ISBN:9783031065811 (online)
ISSN:2198-7254