Advances in National Brand and Private Label Marketing [electronic resource] Ninth International Conference, 2022 / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva.
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, nat...
| Uniform Title: | Springer Proceedings in Business and Economics,
2198-7254 |
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| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2022.
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| Edition: | 1st ed. 2022. |
| Series: | Springer Proceedings in Business and Economics,
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| Subjects: | |
| Online Access: | |
| Variant Title: |
Advances in National Brand and Private Label Marketing: Ninth International Conference, 2022 |
| Format: | Electronic eBook |