Advances in Digital Marketing and eCommerce [electronic resource] Third International Conference, 2022 / edited by Francisco J. Martínez-López, Luis F. Martinez.
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commer...
| Uniform Title: | Springer Proceedings in Business and Economics,
2198-7254 |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2022.
|
| Edition: | 1st ed. 2022. |
| Series: | Springer Proceedings in Business and Economics,
|
| Subjects: | |
| Online Access: | |
| Variant Title: |
Advances in Digital Marketing and ECommerce: Third International Conference, 2022 |
| Format: | Electronic eBook |
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