Marketing plans [electronic resource] : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson.
"Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the...
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| Language: | English |
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Chichester, West Sussex, U.K. :
Wiley,
2011.
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| Edition: | 7th ed. |
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| Variant Title: |
Marketing Plans: How to Prepare Them, How to Use Them |
| Format: | Electronic eBook |
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ProQuest Ebook Central - Academic Complete: 2011 (Ebook Central @ Proquest)Wiley Obooks 2011 to Present: 2011 (Wiley Online Library)