Marketing plans [electronic resource] : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson.
"Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the...
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| Other Authors: | |
| Language: | English |
| Published: |
Chichester, West Sussex, U.K. :
Wiley,
2011.
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| Edition: | 7th ed. |
| Subjects: | |
| Online Access: | |
| Variant Title: |
Marketing Plans: How to Prepare Them, How to Use Them |
| Format: | Electronic eBook |
MARC
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| 020 | |z 9780470669976 | ||
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| 020 | |a 9780470670125 (online) | ||
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| 050 | 0 | 0 | |a HF5415.13 |b .M255 2011 |
| 100 | 1 | |a McDonald, Malcolm. | |
| 245 | 1 | 0 | |a Marketing plans |h [electronic resource] : |b how to prepare them, how to use them / |c Malcolm McDonald, Hugh Wilson. |
| 246 | 2 | |a Marketing Plans: How to Prepare Them, How to Use Them | |
| 250 | |a 7th ed. | ||
| 260 | |a Chichester, West Sussex, U.K. : |b Wiley, |c 2011. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. The new edition has been thoroughly updated with contemporary thinking and includes new information on multi-channel integration and other new electronic routes to market. All case material and examples have also been revised."-- |c Provided by publisher. | ||
| 520 | |a "This book is THE market leader on the topic. Now heading into its 7e its popularity speaks for itself - USP: The book is a rigorous step-by-step guide on how to do marketing planning. The step-by-step approach is taken within each chapter, and from chapter to chapter. - The book includes application questions, exercises at the end of every chapter, and mini-case studies. - An online student resource is available as an accompaniment to the book. - Detailed guidelines on how to implement all the concepts and methodologies outlined in the book to literally handhold the reader throughout the process"-- |c Provided by publisher. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Marketing |x Planning. | |
| 700 | 1 | |a Wilson, Hugh, |d 1962- | |
| 773 | 0 | |t ProQuest Ebook Central - Academic Complete |d ProQuest Info & Learning Co | |
| 773 | 0 | |t Wiley Obooks 2011 to Present |d Wiley | |
| 776 | 1 | |t Marketing plans |w (OCoLC)ocn690904721 |w (DLC)2010050393 | |
| 856 | 4 | 0 | |y Access Content Online(from ProQuest Ebook Central - Academic Complete) |u https://ezproxy.msu.edu/login?url=https://ebookcentral.proquest.com/lib/michstate-ebooks/detail.action?docID=706779 |z ProQuest Ebook Central - Academic Complete: 2011 |
| 856 | 4 | 0 | |y Access Content Online(from Wiley Obooks 2011 to Present) |u https://ezproxy.msu.edu/login?url=https://onlinelibrary.wiley.com/doi/book/10.1002/9781119205876 |z Wiley Obooks 2011 to Present: 2011 |