African luxury branding [electronic resource] : from soft power to queer futures / Mehita Iqani.
"Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding. Building on literature examining the ae...
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| Language: | English |
| Published: |
London ; New York :
Routledge Taylor and Francis Group,
2023.
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| Series: | Routledge critical advertising studies
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| Subjects: | |
| Online Access: | |
| Variant Title: |
African Luxury Branding: From Soft Power to Queer Futures |
| Format: | Electronic eBook |
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