Advertising and consumer society [electronic resource] : a critical introduction / Nicholas Holm.
"This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key...
| Main Author: | |
|---|---|
| Language: | English |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2023.
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| Edition: | Second edition. |
| Subjects: | |
| Online Access: | |
| Variant Title: |
Advertising and Consumer Society: A Critical Introduction |
| Format: | Electronic eBook |
MARC
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| 100 | 1 | |a Holm, Nicholas, |e author. | |
| 245 | 1 | 0 | |a Advertising and consumer society |h [electronic resource] : |b a critical introduction / |c Nicholas Holm. |
| 246 | 2 | |a Advertising and Consumer Society: A Critical Introduction | |
| 250 | |a Second edition. | ||
| 264 | 1 | |a Abingdon, Oxon ; |a New York, NY : |b Routledge, |c 2023. | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods and debates needed to analyse and understand advertising. From an investigation of advertising's crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to: make sense of advertising's powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. This revised second edition includes a new chapter on branding and promotional culture, and substantially updated content on topics like digital and online advertising, surveillance and empowerment, as well as brand new topics like self-branding/influencers and using technology to evade advertising. Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies"-- |c Provided by publisher. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Advertising |x Social aspects. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Consumption (Economics) |x Social aspects. | |
| 773 | 0 | |t Taylor & Francis Complete 2023 eBooks |d Taylor and Francis | |
| 773 | 0 | |t Taylor & Francis eBooks (Complete Collection) |d Taylor and Francis | |
| 776 | 0 | 8 | |i Print version: |a Holm, Nicholas. |t Advertising and consumer society |b Second edition. |d Abingdon, Oxon ; New York, NY : Routledge, 2023 |z 9781032181370 |w (DLC) 2022047495 |
| 856 | 4 | 0 | |y Access Content Online(from Taylor & Francis Complete 2023 eBooks) |u https://ezproxy.msu.edu/login?url=https://www.taylorfrancis.com/books/9781003253037 |z Taylor & Francis Complete 2023 eBooks: 2023 |
| 856 | 4 | 0 | |y Access Content Online(from Taylor & Francis eBooks (Complete Collection)) |u https://ezproxy.msu.edu/login?url=https://www.taylorfrancis.com/books/9781003253037 |z Taylor & Francis eBooks (Complete Collection): 2023 |