Market segmentation [electronic resource] : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.
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| Other Authors: | |
| Language: | English |
| Published: |
Oxford ; MA :
Elsevier/Butterworth-Heinemann,
2004.
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| Edition: | [3rd ed.]. |
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| Online Access: | |
| Variant Title: |
Market Segmentation: How to Do It, How to Profit from It |
| Format: | Electronic eBook |
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