Hispanic market power [electronic resource] : America's business growth engine / Isaac Mizrahi.

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"The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how. Now more than ever, corporations...

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Bibliographic Details
Main Author: Mizrahi, Isaac (Marketing executive) (Author)
Language:English
Published: New York ; London : Routledge, Taylor & Francis Group, 2023.
Subjects:
Minority consumers > United States.
Hispanic Americans.
Marketing research > United States.
Target marketing > United States.
Online Access:
Taylor & Francis Complete 2023 eBooks: 2023 (Taylor & Francis eBooks)
Taylor & Francis eBooks (Complete Collection): 2023 (Taylor & Francis eBooks)
Variant Title:
Hispanic Market Power: America's Business Growth Engine
Format: Electronic eBook

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Online Access

Taylor & Francis Complete 2023 eBooks: 2023 (Taylor & Francis eBooks)
Taylor & Francis eBooks (Complete Collection): 2023 (Taylor & Francis eBooks)