Hispanic market power [electronic resource] : America's business growth engine / Isaac Mizrahi.

"The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how. Now more than ever, corporations...

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Bibliographic Details
Main Author:	Mizrahi, Isaac (Marketing executive) (Author)
Language:	English
Published:	New York ; London : Routledge, Taylor & Francis Group, 2023.
Subjects:	Minority consumers > United States. Hispanic Americans. Marketing research > United States. Target marketing > United States.
Online Access:	Taylor & Francis Complete 2023 eBooks: 2023 (Taylor & Francis eBooks) Taylor & Francis eBooks (Complete Collection): 2023 (Taylor & Francis eBooks)
Variant Title:	Hispanic Market Power: America's Business Growth Engine
Format:	Electronic eBook

Hispanic market power : America's business growth engine

Authors: Mizrahi, Isaac (Marketing executive)
Published: Routledge, 2023

Physical Description: xxix, 220 pages : illustrations, maps ; 23 cm

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