Made in Italy and the luxury market [electronic resource] : heritage, sustainability and innovation / edited by Serena Rovai and Manuela De Carlo.
"Made in Italy holds a highly significant position in the global luxury market, as an economic, cultural and social phenomenon and textbook example of the country-of-origin effect. Whilst in the past luxury was conceptualised as an exclusive benefit of the few, it is now a highly diversified ecosyst...
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| Language: | English |
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London ; New York :
Routledge, Taylor & Francis Group
[2023]
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| Series: | Routledge studies in luxury management
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| Subjects: | |
| Online Access: | |
| Variant Title: |
Made in Italy and the Luxury Market: Heritage, Sustainability and Innovation |
| Format: | Electronic eBook |
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