Digital pricing strategy [electronic resource] : capturing value from digital innovations / edited by Stephan M. Liozu and Andreas Hinterhuber.

"Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing...

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Bibliographic Details
Other Authors:	Liozu, Stephan (Editor) Hinterhuber, Andreas (Editor)
Language:	English
Published:	London ; New York, NY : Routledge, Taylor & Francis Group, 2023.
Subjects:	Pricing. Value. Marketing > Technological innovations. Strategic planning.
Online Access:	Taylor & Francis Complete 2023 eBooks: 2023 (Taylor & Francis eBooks) Taylor & Francis eBooks (Complete Collection): 2023 (Taylor & Francis eBooks)
Variant Title:	Digital Pricing Strategy: Capturing Value from Digital Innovations
Format:	Electronic eBook

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Online Access

Taylor & Francis Complete 2023 eBooks: 2023 (Taylor & Francis eBooks)
Taylor & Francis eBooks (Complete Collection): 2023 (Taylor & Francis eBooks)