Sustainable consumption experience and business models in the modern world [electronic resource] / Maria Amélia Machado Carvalho, Business School, Polytechnic Institute of Porto, Portugal, Maria Antónia Rodrigues, CEOS, Business School, Polytechinc Institute of Porto, Portugal.
"The purpose of this book is to contribute to the literature on sustainable marketing and develop the topics of sustainable business models and customer experience to highlight changes in business, customers' attitudes, motivations, and experiences with sustainable consumption"--
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| Language: | English |
| Published: |
Hershey, PA :
IGI Global Publisher of Timely Knowledge,
[2024]
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| Series: | Advances in business strategy and competitive advantage (ABSCA) book series.
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| Subjects: | |
| Online Access: | |
| Format: | Electronic eBook |
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