Creativity for innovation management [electronic resource] : tools and techniques for creative thinking in practice / Ina Goller, John Bessant.

"Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book combines theory with practice, drawing on the latest research...

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Bibliographic Details
Main Authors:	Goller, Ina (Author) Bessant, J. R. (Author)
Language:	English
Published:	New York, NY : Routledge, 2024.
Edition:	Second Edition.
Subjects:	Creative ability in business. Management > Technological innovations.
Online Access:	Taylor & Francis Complete 2023 eBooks: 2023 (Taylor & Francis eBooks) Taylor & Francis eBooks (Complete Collection): 2023 (Taylor & Francis eBooks)
Variant Title:	Creativity for Innovation Management: Tools and Techniques for Creative Thinking in Practice
Format:	Electronic eBook

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Online Access

Taylor & Francis Complete 2023 eBooks: 2023 (Taylor & Francis eBooks)
Taylor & Francis eBooks (Complete Collection): 2023 (Taylor & Francis eBooks)