Strategic communication and the 2022 Australian federal election campaign [electronic resource] : a brutal business / James Mahoney.
"This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation pa...
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| Language: | English |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2024.
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| Online Access: | |
| Variant Title: |
Strategic Communication and the 2022 Australian Federal Election Campaign: A Brutal Business |
| Format: | Electronic eBook |
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