Brands and branding [electronic resource] : strategy to build and nurture brands / Ashita Aggarwal and Suraj Commuri.
"This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand str...
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| Language: | English |
| Published: |
New York, NY :
Routledge,
2024.
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| Edition: | First Edition. |
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| Online Access: | |
| Variant Title: |
Brands and Branding: Strategy to Build and Nurture Brands |
| Format: | Electronic eBook |
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