Applied communication research methods [electronic resource] : getting started as a researcher / Michael P. Boyle and Mike Schmierbach.
"This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers. Covering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content analysis, and others, the...
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| Language: | English |
| Published: |
New York ; London :
Routledge, Taylor & Francis Group,
2024.
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| Edition: | Third edition. |
| Subjects: | |
| Online Access: | |
| Variant Title: |
Applied Communication Research Methods: Getting Started As a Researcher |
| Format: | Electronic eBook |
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