How to design and develop a business research project [electronic resource] : demystifying academic research for business professionals / Bart Cambré, Professor of Business Research Methods, Antwerp Management School and University of Antwerp, Belgium, Karen Elliott, Professor/Chair of Practice in Finance and Fintech, University of Birmingham Business School, University of Birmingham, UK, Janick Fierens, Adjuct Professor Consulting Methods, Antwerp Management School, Belgium and Independent Consultant, Dagger Consulting, Belgium.