Leveraging ChatGPT and artificial intelligence for effective customer engagement [electronic resource] / edited by Rohit Bansal, Abdul Hafaz Ngah, Aziza Chakir, Nishita Pruthi.

"This book provides deeper understanding on the role of Artificial Intelligence powered ChatGPT in enhancing better customer engagement and gain competitive edge"--

Bibliographic Details
Other Authors: Bansal, Rohit, 1982- (Editor)
Ngah, Abdul Hafaz, 1973- (Editor)
Chakir, Aziza, 1984- (Editor)
Pruthi, Nishita, 1997- (Editor)
Language:English
Published: Hershey, PA : Business Science Reference, [2024]
Subjects:
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Format: Electronic eBook

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Online Access

IGI Global e-Book Collection 2024: 2024 (IGI Global)