Cashing in with content [electronic resource] : how innovative marketers use digital information to turn browsers into buyers / David Meerman Scott.

Bibliographic Details
Main Author:	Scott, David Meerman
Language:	English
Published:	Medford, N.J. : Information Today/CyberAge Books, 2005.
Subjects:	Electronic commerce. Electronic commerce > Management. World Wide Web. Internet.
Online Access:	EBSCO eBooks: 2005 (EBSCO) eBook Academic Collection (EBSCOhost) – North America: 2005 (EBSCO)
Variant Title:	Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers (Ca$hing in with Content)
Format:	Electronic eBook

Cashing in with content : how innovative marketers use digital information to turn browsers into buyers

Authors: Scott, David Meerman
Published: Information Today, 2005

Physical Description: xx, 256 pages : illustrations ; 23 cm

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