Mobile Marketing Channel [electronic resource] Online Consumer Behavior / by Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar.
This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, an...
| Uniform Title: | SpringerBriefs in Business,
2191-5490 |
|---|---|
| Main Authors: | |
| Corporate Author: | |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
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| Edition: | 1st ed. 2016. |
| Series: | SpringerBriefs in Business,
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| Subjects: | |
| Online Access: | |
| Variant Title: |
Mobile Marketing Channel: Online Consumer Behavior |
| Format: | Electronic eBook |