AI innovation in services marketing [electronic resource] / edited by Ricardo Correia, Dominyka Venciute.
"This book explores the profound implications of AI for the services industry and its impact on consumer behavior. As AI continues to reshape the way services are delivered, experienced, and optimized, understanding the evolving role of services marketing is essential for businesses, academics, and...
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| Language: | English |
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Hershey, PA :
Business Science Reference,
[2024]
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| Format: | Electronic eBook |
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